Creators sometimes get myopic: they have a story they want to tell, and they want to tell it well. Whether the content is a film, narrative series, or vlog, it becomes very hard to see the forest from the trees, especially when you are in the thick of it. And then as the project is near completion, it is high time to start thinking how you are about to market this sucker before final polish and spin, right? Right?? …

Carrie wrote this article Marketing a Digital Project Shouldn’t be an Afterthought for Stream Daily.