May 11, 2014 Carrie

Read At Your Own Risk: The Raw Draft & Emergent Writing on Wattpad

A case study I presented on emergent forms of Writing on Wattpad at Transmedia 101 in 2013. Download the slideshare for the presentation notes. Talking Points below (I will be editing it into a proper essay somedayish):

READ AT OWN RISK: The Raw Draft and Emergent Writing On Wattpad

  1. Things I learned about the Platform during a 3 week intensive study of the top wattpaders; looked into it for audience dev tool; talk with scott walker employ all I’ve learned
    1. Youtubers/Bloggers hit upon something and can that be translated
    2. Web series: social, serializes, SINCERITY, nicheno rules: sets of best practices & strategies THE AUDIENCE is YOUR POWER
    3. TV PRODCO-s move over bacon here’s some thing meatier: mistakes I see traditional writers do; bunch of amateursugh this is so amateurishwell 15 year olds will read 15 year olds
    4. Underutilized audience: RABID FANBASE why I think there are avenues to monetization; SHOJO!! Sincerityteenage girls acting like teenage girlsimmaturity
    5. Margaret Atwood understood the fanbase: werewolves and shopping;
  2. READ AT OWN RISK: similarities to youtube’s early adopters
    1. TWO WRITERS: THE BET & STOLE MY SOUL
      1. Both esl writers – niche audiencecircumventing traditional publishing underserved; catholic
      2. READ AT OWN RISKAS an Aesthetic: Girl with the Dragon Tattoo; 50 Shades of Gray
      3. LOWER COSTEditing cost time and money; Casts; Editing footage; editing a paragraph
      4. INCUBATIONcommunity editing; COVERS
      5. Immediacydon’t have time to describe location: here’s a picture
  3. FANNING
    1. Fanning vs not fanning: Ash Catherwood XXXSkaterGirl
    2. Dedicated chapters to audience
    3. COMMENT VOTE FAN: COTE
    4. Incentivising or Fan Gating: I’m thinking of a number!
    5. THE EVIL AUTHOR’S NOTES; FUCK YOU I HAVE A LIFE TWO YOU KNOW
  4. Responsive never ending Story Horizon : THE SANDBOX
    1. Hi-concept loglines that worktraditional publishers
    2. Teasers: chapter
    3. Expanding horizonstar wars model
    4. Shifting perspectives: POV teenage girl DOUBLE the chapters for HALF the work Stephanie Meyer teaser content throughout:
    5. The double take; fake out
    6. The One Shot; Incentivised One shot
    7. THE RAW DRAFT distributed narrative
    8. Shifting narrative
    9. Rated R content
    10. Monetizing chapters full experience premium experience
    11. FAN FICTION: Margaret Atwood againROIreach and influence
    12. Genetic quirk: we get it; we get you – WHINING Authors
  5. Low barrier to entry: THIS IS NOT AN ARG – but has ARGish elements which I like to call Realia APP; REPEATABLE; Tentacles – big red squid; Editable I DON’T have to do everything at once maximizing reads: come back a third 4rth time
  6. LOW INVESTMENT cast/locations/music
  7. Maximizing cross promo’s to maximize reachRUN THIS LIKE A PRODCO: VALUE EXCHANGE: Partner with Platforms; Partner with Nuts & Bolts; Partner with Creatives for monetary exchange &
    1. Tracklists
    2. Curated tracklists: songza
    3. MUSIC SCORE!!!
    4. Pinterest Fashion
    5. Locations
    6. Cast of Actors – Pepper & Atticus
    7. Instagram
    8. TEAM OF WRITERS alternate realities
    9. Illustrator
  8. PR: Spectacle and Murmur
  9. Control of IP Nuno Bernardo
  10. Telescopic audience development and business model
    1. Wattpad + Merch
    2. Comic book
    3. Crowdfunding campaign
    4. PRODUCER/AUTHOR/PUBLISHER
    5. The PERSONAL EXPERIENCE Darcy wrote you letters
    6. Scott walker

 

GEEK CULTURE    TWIHARDS denigrated a lot: SHOJOharemsmutecchi

KOREAN WAVEASIAN AMERICANS

 

THE SWEETSPOT

 

 

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